Commercial and Marketing Approach.

A Marketing Research will be carried out to establish the corporate image, posters, exhibition slogan, and director and actors interviews calendar, on television, radios and general and specialized press, during the filming in India, as well as at the end of the shooting of the film and in the promotional preview. The Marketing Research covers the design of the promotional campaign at a conventional level (posters, TV trailers, radio) and on social network (facebook, twitter, website specially designed).

Launch Plan for International Film Festivals.

We plan that INDIAN WAY will have its premiere at one of the “A” category International Film Festivals (IFF), as an example, Berlinale IFF, Cannes IFF, Rotterdam IFF, San Sebastian IFF, Seminci IFF, Sundance IFF, Karlovy Vary IFF, Locarno IFF, Telluride IFF or New York IFF, likewise.

Launch Plan for cinemas in India and around the world.

We will set out the schedules to screen INDIAN WAY in cinemas in India, UK, France, Switzerland, Spain and worldwide. We can also plan a simultaneous commercialization in festivals, cinemas, DVD sales and internet screenings.

Sales to International Markets.

For the sales of INDIAN WAY, we will take part in International Markets, as the producers has been doing in the last years: Cannes, Berlin, Rotterdam, Madrid, Toronto. A sales agent will be in charge of this task, supervised at all times by the producers, who will attend to the meetings and screenings considered necessary for the INDIAN WAY promotion.